Our story

We are an online insurance company. We began operating in 2012 with one main goal: change the Greek insurance sector. We have introduced our first innovations in the car insurance sector and we are now ready to bring change in other sectors too.

We want to make insurance simpler and easier for you. And at the same time, we aim to develop integrated solutions for the mobility ecosystem.

This is why we have built a team of smart, passionate, driven individuals whose main goal is to challenge everything and to look for ways to make things better.

Our foundations

In 2024 we welcomed on board another leading investor, the London-based venture capital firm ETF Partners. They’ re added to an all-star roster of investors backing Hellas Direct: Portage Ventures, the IFC (member of the World Bank Group), the European Bank for Reconstruction and Development (EBRD), the European Investment Bank (EIB), Endeavor Catalyst and well-known family offices including those of Jon Moulton and Lord O'Neill. So far, we have raised capitals of €66 million.

As a result, we have foundations strong enough to support us in bringing more changes in the insurance sector, to develop new products and expand to new markets.

We are also the only insurance company that accomplished a strategic collaboration with the reinsurance companies Munich Re and Swiss Re.

Under this collaboration, both Munich Re and Swiss Re provide 50% of your compensation, and we provide the rest.

At the end of 2021 we expanded beyond insurance launching wallet+, a range of mobility financing solutions.

Our mission: to make people’s lives easier!